AshgroveHouse

The hotel sells weekends, not rooms. I laid out a whole weekend as a timeline with a photograph for each hour, so a guest can picture Friday night before booking it.

Couples comparing hotels get lost in add-ons and room rates. I showed every weekend as one package with both nights, what is included and how many rooms are left, so there is nothing left to compare.

Most small hotels sell a room type from a list. I let guests choose the actual room on the plan of the house, seeing where it sits and how quiet or lively it is, the way you pick a seat at a concert. At Ashgrove the house is the reason to come, so the plan sells it.

Spa treatments are usually booked at the front desk on arrival, if at all. I put them beside the rooms with times and prices, so the spa is booked together with the stay.