BawnGrowers

A supermarket buyer judges a supplier on consistency. I shot all seven mushrooms on the same surface in the same light, so the range reads as one standard and the buyer compares the products, not the photography.

On the product page the real decision is the pack size. I turned it into one clear control instead of a dropdown and used the particles that build the logo there, so the brand moves in the one place the buyer actually acts.

A buyer thinks in shelf days; the farm thinks in harvests. I let the buyer pick the day the mushrooms must be on the shelf and showed the schedule the farm works back from, so both sides plan from the same date.

In fresh produce a missed order cutoff means an empty shelf. I put a bar under the header that fills towards two o’clock and says how much time is left, so no buyer misses Wednesday’s shelf by accident.

Before every bank holiday the farm’s phone rings with the same question: will my order still arrive? I made the panel count back from the shelf day through cutoff, harvest, packing and dispatch, moving the chain around closed days and saying why. The question is answered before anyone calls.

Harvests change week to week, so a fixed stock figure would be a lie. I built ordering on the quantity promised to each customer, and the line turns red as soon as an order goes past it, before the farm has to ring and say no.

A depot buyer needs to know which batch to sell first. I gave every batch in their depot a shelf-life bar and its batch code, so stock is rotated without asking and any case can be traced back to its grow room.

“Where is my order?” is the call every supplier gets. I showed four steps from picked to delivered on each order, so a buyer who can see the truck has left doesn’t need to phone.