MonumentDublin

Buyers scan prices first and photographs second. I kept the list to address, area, price and status on one line, with the house appearing only on hover, so a buyer can compare a dozen homes in seconds.

People buy a neighbourhood before they buy a house, and this agency only works where it knows the streets. I made the six areas a way into the listings, so the firm’s local knowledge is the first thing a buyer uses.

A buyer who already understands the layout arrives at a viewing ready to decide. I drew a plan for every house, floor by floor and measured room by room, so viewings turn into offers sooner.

The moment a buyer likes a house is the moment to book a viewing. I put the booking right beside the photographs instead of at the bottom of the page.